Production management in banana production units, El Oro province - Ecuador

This research analyzed production management of 74 agricultural units, belonging to the Coast Banana Farmers Association (ASOAGRIBAL) from El Oro province - Ecuador. Latent variables were specified such as situational analysis, planning and control support technology in processes. It added profitability a key indicator, considering financial point view this type organization. The was positivist, quantitative, analytical, non-experimental, with transectional field data design. collection instrument designed questionnaire, applied through survey technique. Descriptive results indicate that analysis (3.56), processes (3.40) platform (3.51) obtained statistical means allowed them be classified good, while mean value (3.36) classifies it regular, far classification excellence. estimated correlations showed none dimensions under study reached levels Results structural equations model high degree linear association positive dependence between four latent variables; is, they vary jointly respect their average. is necessary work on integration tasks mechanism achieve higher profitability, which result economic-financial well-being companies.